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The Blue Cross and Blue Shield of Texas (BCBSTX) Special Beginnings®* maternity program is designed to help BCBSTX members and their babies get off to a healthy start by providing education materials and support, pregnancy risk factor identification, ongoing communication/monitoring and access to an online resource center. Members are supported from early pregnancy through six weeks after delivery.
Once a member enrolls in the program and completes a confidential questionnaire, they will receive a comprehensive educational book covering a multitude of pregnancy and infant care related topics.
Program staff in our Health Care Management Division will schedule follow up calls with the member before and after delivery to: